Genius is 'Genius' rebrands under the mission of "annotate the world

Genius is 'Genius' rebrands under the mission of "annotate the world ,

genius is ditching the "rap" from its name. The company began as a website where users can annotate and explain the lyrics of hip-hop is more than music nowadays. It is now a platform (or "project of knowledge" in the words of its founders Bumptious) that allows visitors to share their interpretations of poetry, current headlines, and a growing list of "everything else . " Thus, its creators decided it was time for a name that reflects their ambitious attention.

"Genius done everything genius did for rap," Ben Horowitz, a genius early investor, said in a statement today. Describing the Internet as "the greatest knowledge store in human history," co-founders Tom Lehman and Ilan Zechory claim that people often gloss over the content of the web "without diving." Is that Genius and annotations come in, apparently. "We believe that Internet is powered Genius will help us realize all the richness and depth in each line of text." the company wants "Genius" turn into a verb used between friends Similarly "Google" did.

integrated annotations come

as part of this push to create a full-on platform, Genius will soon allow to other websites to integrate its technology and build annotated pages of their own. a good demonstration of how these tools work can be seen at Business Insider has just published an inside look on Genius and rocky road to get to this point. The company suffered a brush with Google on bad SEO practices, and in late May Lehman and Zechory fired co-founder compatriot Mahbod Moghadam after publishing annotations tone deaf regarding the manifesto of mass killer Eliot Rodger. But now the company says it is ready to move forward. True to his signature style, Lehman and Zechory were somewhat more positive about that.

genius, founded by enthusiasts, but began as a sad ballad eyebrow Cam'ron. But the ensuing years have transformed us into soldiers, full of strange oaths, and this is how we stand before you today ready to pursue our global annotation mission with renewed vigor.